The term home aesthetics refers to the artful interpretation of the elements composing the décor of a property. Aesthetics can relate to interior features, exterior features or an overall blend of every facet of a saleable property. Improving the aesthetics of a home is the primary goal of home staging. If the visual appeal of the residence is enriched to reach the pinnacle of design, selling the property will not only become very easy; it will also become ultra-profitable.
This essay defines residential aesthetics and explains why the home’s appearance is so critical in the competitive real estate marketplace.
What are Home Aesthetics?
Aesthetics refers to every factor which influences the way a home is perceived by potential buyers. Some of the inherent characteristics of property aesthetics include: the location of the property and the actual land it is built upon, the structure of the home and the surrounding scenic vistas. While these factors can be changed, they typically take far more work than merely altering the variable aesthetics of the home.
Variable aesthetics include the exterior curb appeal and landscaping, interior design, furnishings, color palate, style, flow and proportion of the home’s elements. These factors can be easily addressed using proven and effective home staging techniques.
Enhancing Home Aesthetics
Home staging will enhance the aesthetics of your residence to make the property appeal to a larger and more demanding buyer pool. This is real estate marketing at its highest form and is the reason why home staging statistics clearly show that staged homes sell 2 to 2.5 times faster and for up to 17% more money than comparable unstaged pieces of real estate.
Every home will have unique challenges which will become apparent during the staging process. However there are some key elements to any staging plan:
It is always necessary to improve the proportion and layout of interior elements.
Neutralizing and depersonalizing taste-specific property elements will help to appeal to more buyers.
Decluttering the space will make the interior seem bigger and far more useable.
Improving exterior curb appeal will make buyers want to come inside to view the property in its entirety.
Selling a lifestyle image of desirability will make buyers want the property and will foster competition among interested parties.
Drawing attention to the positive attributes of the home, while camouflaging less desirable elements, will focus buyer consciousness on the good, rather than the bad residential attributes.
Guidelines on Perfecting Home Aesthetics
As a home staging consultant, I work with clients every day who need lots of help in making their homes truly sparkle. They know that in order to sell quickly and for top dollar, they need to differentiate their properties from all the competition. It is no surprise that home staging is at the top of their marketing plan. There is no other solution which will work so well to sell your home and provide such an incredible dollar-for-dollar return on capital investment. This is why I truly love my job. I get the chance to help others to help themselves. It is very satisfying indeed.
To learn more about improving the aesthetics of your home, contact a qualified home stager today.
