Home staging photos should be taken immediately after the final staging design is completed to perfection. These photos can be used for all your real estate marketing needs, including print advertising, flyers, open house posters and of course, the all important MLS listing. Statistics show that over 80% of prospective buyers use internet websites when looking for homes in their area, so idyllic photos are a truly vital advertising tool.
This dialog features helpful hints on taking and using photos of property staging designs when trying to rent or sell a home.
Uses for Home Staging Images
As I write throughout this website, it is always crucial to stage any home prior to listing it for sale. Of course, once a residence is staged, taking promotional photos will be more effective, since the property will be “dressed to impress” even the most finicky prospective buyers. Additionally, the listing price is partially determined by the appearance of the house and staging will help to enhance buyer impressions considerably, leading to a higher asking price and eventually a higher selling price.
Taking good photos of the interior and exterior staging will present you property in the best light possible, building buyer interest and creating buzz before the residence even hits the open market.
Taking Good Quality Home Staging Photos
Taking photos of your fully staged home is fast and easy. Digital photography has made picture taking risk-free, since you can snap hundreds of photos and do not have to worry about the cost of developing film. Here are some expert pointers for taking excellent home photos for your marketing needs:
Use a wide angle lens to capture the most interior space at one time. This will make the rooms look larger and more spacious.
Make sure to use lots of lighting and maximize natural light. This will make the home look bright and fresh.
Take pictures of every space and from every angle. You never know which will turn out nice and which will go in the trash.
Make sure to photograph both the interior and exterior of your home.
You might consider taking panoramic photos of great rooms or outdoor spaces for a truly unique perspective.
Talk to your real estate agent about doing a video tour of the home, as well as traditional photos.
Notes on Home Staging Photos
Being that digital pictures are easy to take, and simple to edit, you can really get creative with your advertising presentations. It is nice to photograph sections of the rooms individually, in order to highlight architectural features, furniture groupings and even vignettes. You can use programs like Photoshop to edit your pictures and make beautiful collages of photos to help sell the home.
Never discount the value of photos, regardless of what anyone may tell you. Statistics clearly show that excellent photos will create far more viewings of the property and will even set the tone for a more positive initial impression of the home. I have actually sold a few properties, sight-unseen, simply from the truly exemplary photos that were taken after full staging. Best of all, this is one facet of home staging that you can do all by yourself.
